Creative Direction as a Practice, Not a Job Title by Karlo Jelić

Design Talks is a series of presentations where we explore all things design, across disciplines, mediums, and perspectives.
This edition focuses on creative direction in unexpected places. The talk looks at how brands that are not usually associated with design or creative strategy (such as bakeries) shape ideas, make decisions, and build direction behind the scenes.
Karlo will share an inside look at creative direction as an evolving process rather than a fixed job title. Through real-life projects and award-winning work, he will explore how ideas take shape, how creative freedom can be both a challenge and a tool, and how to turn that freedom into work that is visible, relevant and effective.
The talk is free and open to everyone interested in design, branding and visual culture.
No RSVP needed. Just come by.

Karlo Jelić is the creative director and the founder of the award-winning studio for design, branding, photography, and art direction–Studio Senzacija.
He graduated from the School of Design at the Faculty of Architecture in Zagreb, specializing in industrial design. During his studies, he also worked as a teaching assistant in photography and film courses. He completed a course in film photography at the International Center of Photography in New York.

His career is marked by numerous collaborations, as well as solo and group exhibitions. He is the recipient of numerous awards, including the Red Dot and iF Design Award for the packaging design of the BoogieLab Panettone, the Silver Ideja X in the Best Packaging – Large Scale category and Bronze Ideja X in the Best Digital – Social Media category, as well as 1st place at Zagreb Design Week in the Digital Communication Design and Interaction Design category.

Holographik Space is a place in Zagreb where design, culture and community come together through talks, exhibitions, music and everyday moments around the bar.