Last night, Holographik Space hosted a special private event that brought together creative forces from Ljubljana and Zagreb, marking the beginning of a two-day pop-up by ALTO Store, in collaboration with BURO. and HW Studio.
Limited Edition Pop-Up by ALTO x BURO. x HW Studio

This kind of event is not something we take lightly. We’re proud to support and host collaborations that bring together independent brands, original ideas, and people who care about the details.
ALTO Store is known for its selection of contemporary fashion, global streetwear, and design-led pieces that are rarely seen in Zagreb, which is exactly what made this pop-up feel special. It’s not often you get the chance to see and try these pieces in person.
We approached the setup of the pop-up in an exhibition-like way, presenting selected pieces as a showroom showcase to give them the spotlight they deserve. The result is a temporary installation where you can experience the ALTO aesthetic in person, try things on, and place orders directly through their platform.
To mark the occasion, the HW Studio team designed and produced a small run of limited-edition pieces, including high-quality socks and T-shirts with custom packaging that followed the event branding.
We also partnered with Nord to create custom-label hard seltzers that were not only served as drinks, but also became part of the visual setup of the showroom.
Thanks to the BURO. team, we were able to connect local guests, creatives, and fashion lovers with the visiting brands and give them the exposure they deserve. And good time as well.
The pop-up remains open for a short time, until Saturday, 29.11. We invite you to stop by, explore the showroom, and check out the limited-edition merch, available for direct purchase at Holographik Space.
For anyone looking to find a venue or creative partner for producing interesting events and collaborations, feel free to explore what we do and get in touch.