Limited Edition Pop-Up by ALTO x BURO. x HW Studio
Pop-up Exhibition
November 2025
In November 2025, Holographik Space hosted a special private event that brought together creative forces from Ljubljana and Zagreb, marking the beginning of a two-day pop-up by ALTO Store, in collaboration with BURO. and HW Studio.
This kind of event is not something we take lightly. We're proud to support and host collaborations that bring together independent brands, original ideas, and people who care about the details.
ALTO Store is known for its selection of contemporary fashion, global streetwear, and design-led pieces that are rarely seen in Zagreb, which is exactly what made this pop-up feel special. It's not often you get the chance to see and try these pieces in person.
We approached the setup of the pop-up in an exhibition-like way, presenting selected pieces as a showroom showcase to give them the spotlight they deserve. The result is a temporary installation where you can experience the ALTO aesthetic in person, try things on, and place orders directly through their platform.
To mark the occasion, the HW Studio team designed and produced a small run of limited-edition pieces, including high-quality socks and T-shirts with custom packaging that followed the event branding.
The rails went up on a Thursday and came down on a Sunday. What follows is the floor as it stood for those three days: the pieces on chrome, the room emptied of everything that usually lives in it, and the evening the doors opened.
We also partnered with Nord on a custom-label hard seltzer made for the three days. It was served at the bar and stacked as part of the setup, so the drink read as one more piece in the room rather than something brought in for it. Thanks to the BURO. team, local guests, creatives and fashion people met the visiting brands face to face.
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