Fashion Talks Returns: Ante Begić and Sven Vranješ on Visual Instinct
Fashion Talks · Cultural Programme
21 October 2026
Fashion Talks is the conversation series Holographik Space has run since May 2025, and Karla Zelić has hosted it from the first evening. She leads every conversation, and the tone of these evenings, direct and unhurried, is hers. The photographs in this story are from the previous edition, in June. They show what a Fashion Talks evening looks like here: the Camaleonda in the middle of the floor, two guests and a microphone, the tables full, the bar running on both sides of the talk.
The next one is on Thursday 22 October at 19:00. The fifth edition is called Visual Instinct, and Karla talks to Ante Begić and Sven Vranješ, two Zagreb art directors whose work runs from Nike, Speedo and Formula 1 to brand identities, pop-ups and campaigns. Entry is free and there is no reservation. The last editions filled the floor, so come early: once every seat is taken, the doors close. The bar is open before and after the talk.






Sven Vranješ is an art director and designer from Zagreb working where branding, campaigns, motion and VFX meet. Over the years he has worked with Nike, Speedo, the Visa Cash App Racing Bulls Formula 1 team and A$AP Rocky, moving between global brands and the local scene with the same ease. He treats taste as a filter: rhythm, movement and colour pass through it and come out as layout, tempo and atmosphere. He studied visual communications at the School of Design in Zagreb.
Ante Begić is a designer and independent creative whose work moves between the digital and the physical, from visual identities and creative concepts to pop-ups, brand activations, product launches and large events. After years in agencies he went independent and built a practice that joins creative direction, brand experiences, digital campaigns and product design. He works with a network of collaborators in photography, film, styling and production, and stays involved in every phase of a project. He also studied visual communications at the School of Design.
Karla Zelić is a fashion content creator and visual storyteller with a recognisable aesthetic and a voice of her own. Through her work with leading brands she brings fashion, art and emotion together, speaks openly about mental health, and pushes for honesty in a field that is usually curated to the last pixel.






The conversation is about visual instinct: how taste develops, when a decision is made by eye rather than by argument, and what it means today to have a recognisable hand in design.
Over four editions the series has hosted Nikola Filić and Deni Horvatić, Barbara Janković and Ivoje Stepić, the stylists Ana Nikačević and Petar Trbović, and the photographers Franjo Matković and Matej Jurčević.
Thursday 22 October, 19:00. Holographik Space, Ulica Franje Petračića 3, Zagreb. Free entry, no reservation, and the bar runs before and after.
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